38 Park Avenue It Park

38 Park Avenue is a glass-clad office and residential tower inside Cebu IT Park, the business district built on the site of the old Lahug airstrip and now one of Cebu City’s two major IT-BPM clusters alongside Cebu Business Park. The tower’s curtain-wall facade and street-level plaza follow the same commercial template as its neighbors — landscaped open space at grade, offices and retail stacked above — a layout standard to PEZA-registered IT parks built to keep staff and visitors moving between towers without leaving the district.

The airstrip closed in 1989, and Ayala Land redeveloped the runway grounds through the 1990s and 2000s into what was originally branded Asiatown IT Park before the current Cebu IT Park name took hold. That history is why the district’s street grid still runs unusually wide and straight for a Cebu City neighborhood — laid out over cleared airfield land rather than carved out of an older urban block pattern the way downtown or Colon Street were.

The economics of the district are the reason 38 Park Avenue exists in its current form. Cebu IT Park’s PEZA registration gives locator companies tax incentives tied to IT-BPM and export-oriented services, which is what pulled the call-centre and back-office industry here at scale — the metro’s BPO workforce runs past 150,000, concentrated between this district and Cebu Business Park. A mixed office-and-residential tower like this one is a direct product of that labor pool: enough staff working rotating shifts that condotel-style housing within walking distance of the office towers has its own steady demand, separate from the tourist market.

That shift-work economy also built the district’s restaurant and coffee scene, which runs on a schedule closer to a 24-hour operation than a typical Philippine business district. Cebu IT Park’s dining strip clusters within a few minutes’ walk of the tower, dense enough to cover a full evening without needing transport, and cafes here stay busy well outside normal meal hours because the workforce clocking in for graveyard shifts needs food and coffee at 3 AM as much as at lunch. Civet Coffee, one of the district’s established remote-work spots, is typical of the type — Wi-Fi and seating built around long stays rather than quick turnover.

• The Plaza: Ground-level landscaped space between towers, used as much by office workers on lunch break as by visitors passing through.
• Prime Location: Cebu IT Park’s restaurant and retail strip sits within walking distance, dense enough to fill an evening without needing transport.
• Architecture: The glass facade reads as standard corporate-tower spec rather than a singular design statement — the district’s real interest is how densely it packs offices, dining and residential into a compact grid.
• Shift-driven hours: Restaurants and cafes near the tower keep late and early hours tied to BPO shift changes, a rhythm distinct from most Cebu City neighborhoods.
• Getting around: The district is walkable at street level, though Salinas Drive traffic during shift-change windows (roughly 5 AM, 3 PM, and 1 AM) can slow Grab pickups nearby.

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